The collaboration of content (subject) experts and audio professionals, enables RadioBasket create high quality podcasts and radio shows that it shares on its online platform
By providing content to an online community anywhere in the world, and to offline and last mile communities through a network of over 60 radio stations in Uganda, the platform ensures that we leave no one behind.
Typical Content Experts are organizations such as NGOs, Donor Agencies, UN Agencies, and Government bodies. Our scriptwriters and audio technicians work with subject experts from different agencies to create deep and captivating content.
Audio Campaigns we have managed include:
Content is provided in English and the various local languages of Uganda.
All RadioBasket content follows the 4Es of retention:
SOCIAL BEHAVIOURAL CHANGE THROUGH AUDIO
Our content entertains, educates, engages and empowers to cause change at the individual level, and by extension at the community level. We design and manage radio campaigns for social behavioural change in partnership with our network of radio stations across Uganda.
Through the online platform radiobasket.com, our partners and clients are able to log in and view the performance of a media campaign or social behavioral change campaign and access weekly, monthly, and quarterly reports, providing trends on awareness, knowledge, attitude and practice.